As a business owner, two of your main goals will be to improve communication with your customers and to streamline your business practices. If you want to succeed in business, then you need to be able to contact your customers quickly and effectively, while at the same time making your business more efficient.
Luckily, there is a new technology that helps you to do both. Its name? Mobile customer relationships management software – or mobile CRM for short.
Mobile CRM takes advantage of the fact that clients are now on smartphones or tables, and wish to communicate quickly immediately with suppliers – they want to know the status of their order or your stock levels there and then – mid-meeting, not once you’ve travelled back to the office to check it out.
If you’re looking to grow your business or to improve your customer communications, then you need to consider mobile CRM, and here’s why:
Increase your revenue quickly
As a first benefit, you can quickly increase your revenue and bottom line. With mobile CRM you can give customers the answers they require quickly – finalise projects and deals before you even leave a meeting.
You can access the information straight away, rather than waiting to get back to the office. The faster you can communicate with customers, the faster deals get done. Simple!
Faster response times for clients
Fast response times to clients equals good customer service. Mobile CRM means that no matter where you are or what you’re doing, you can respond to a client. What’s more you can also solve urgent or important matters instantly.
Clients don’t like waiting for you to get back to them. If they have a problem and you don’t respond, it’s often not long before they consider taking their business elsewhere.
Don’t lose clients because of avoidable delays. Embrace mobile CRM and start providing outstanding customer services that your clients will rave about.
Stronger relationships with clients
Fast response times by themselves are not enough if you don’t have the right answers. When you respond you need to have all relevant information about the client at your fingertips. This way you can go into detail about their account, and also discuss current issues or projects that they have.
It’s customer service 101 – when you provide these two elements together you show your customers that you care about their business – you’re up-to-speed on their account and your business processes are tight and controlled.
Mobile CRM allows you to do this by giving you quick access to your client’s full account history right there on your mobile or tablet app! You could be at a trade fair in Perth CBD and your colleague could be on the road making a sales visit in Bunbury. No matter where they are, all staff will have access to customer account info.
Improved organisational skills
The beauty of mobile CRM is that you don’t actually have to be that organised to use it!
Not only does it help your clients via excellent customer service, it also helps you run your company, and improve and integrate your procedures.
Mobile CRM options – such as our mobile CRM plugin for MYOB Business Process Software – allow you to integrate your existing accounting practices and business practices with mobile CRM.
If you have staff in multiple offices or staff out in the field they can undertake their accounting, stocks and ordering while on the road. This improves effectiveness and efficiency of your business dramatically.
Improves your sales force effectiveness
If you have sales managers who are constantly on the road, you can see amazing benefits from mobile CRM.
Rather than coming back into the office to process sales, they can do them automatically from location. This means faster processing times for clients, and more time for your sales staff to be out their making sales. Win-win!
In short, every business is constantly looking for ways to improve business practices, customer service, and increase sales. With mobile CRM you can do all three!
Contact us today, to learn more about what our mobile CRM solution – Exo-on-the-go – can do for your business.
The decision to change from manual accounting systems to an umbrella system depends on the same criteria that influence people to upgrade residential infrastructure: old systems are inefficient, cost-prohibitive, appear old-fashioned and need frequent troubleshooting.
Current systems and spread sheets work fine but manual accounting systems generate payroll expenses for office staff, increased accounting fees, inefficient inventory-ordering practices and lost opportunities to optimise leads, leverage social and business trends and uncover waste, theft and fraud.
Clues that you might benefit by replacing your existing system include:
Upgrading the accounting system helps you position your company for accelerated growth, meet the challenges of global marketing and integrate your business with the current financial practices of most vendors, clients, social agencies and tax authorities.
Before choosing a new system, consider the following points:
Your accounting solution will impact every department in the company, so choosing software solutions works better when you make it a group effort. Involving each department manager in the decision will help you find the best solution and encourage loyalty among employees, who often resist changes to systems that have always worked adequately in the past.
The new software should meet the following criteria:
Contact us to find out how MYOB EXO, MYOB Advanced and Horizon Business Systems can help your business achieve all of the above (and more!) today.
Too often we find businesses focus heavily on what their existing software does poorly but forget to review the good things.
For example your business has multiple stock locations and you have a need for this functionality as well as serial number tracking and barcoding. You find new software that does this well but later discover; after using it for several months, that it doesn’t allow for merging of stock codes, reversing transactions or changing codes. Your existing software did this very well, in fact, you took these features for granted and didn’t document them when assessing the new software program.
It’s important to list all of your business needs, in particular the quirky things you do, when you’re assessing new business software. Invite your entire team to put forward suggestions as to what would make their day easier, or more efficient. Ask them if they have a “wish list” of features, reports, processes that they would like the new software to achieve for them. Not only will you end up with the best program for your business, you’ll also find that your team will appreciate the change and be positive influencers in the critical first few months of using the new program.
Make a list and stick to it. Don’t be fooled by slick sales peoples banter, showing you features that look glossy but provide no intrinsic benefit to your business. If you have assessed a number of products and have ticks and crosses it will allow you to look at it objectively and make the right decision. Just as important as feature sets is the business partner behind the software, the people that install, train and support you. Make sure they’re local, have dedicated teams in consulting and support, and can provide you with good references. This can be the difference between a poor installation and a smooth one.
To find out more here’s a great article: Return on Investment
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