As a business owner, two of your main goals will be to improve communication with your customers and to streamline your business practices. If you want to succeed in business, then you need to be able to contact your customers quickly and effectively, while at the same time making your business more efficient.
Luckily, there is a new technology that helps you to do both. Its name? Mobile customer relationships management software – or mobile CRM for short.
Mobile CRM takes advantage of the fact that clients are now on smartphones or tables, and wish to communicate quickly immediately with suppliers – they want to know the status of their order or your stock levels there and then – mid-meeting, not once you’ve travelled back to the office to check it out.
Increase your revenue quickly
As a first benefit, you can quickly increase your revenue and bottom line. With mobile CRM you can give customers the answers they require quickly – finalise projects and deals before you even leave a meeting.
You can access the information straight away, rather than waiting to get back to the office. The faster you can communicate with customers, the faster deals get done. Simple!
Faster response times for clients
Fast response times to clients equals good customer service. Mobile CRM means that no matter where you are or what you’re doing, you can respond to a client. What’s more you can also solve urgent or important matters instantly.
Clients don’t like waiting for you to get back to them. If they have a problem and you don’t respond, it’s often not long before they consider taking their business elsewhere.
Don’t lose clients because of avoidable delays. Embrace mobile CRM and start providing outstanding customer services that your clients will rave about.
Stronger relationships with clients
Fast response times by themselves are not enough if you don’t have the right answers. When you respond you need to have all relevant information about the client at your fingertips. This way you can go into detail about their account, and also discuss current issues or projects that they have.
It’s customer service 101 – when you provide these two elements together you show your customers that you care about their business – you’re up-to-speed on their account and your business processes are tight and controlled.
Mobile CRM allows you to do this by giving you quick access to your client’s full account history right there on your mobile or tablet app! You could be at a trade fair in Perth CBD and your colleague could be on the road making a sales visit in Bunbury. No matter where they are, all staff will have access to customer account info.
Improved organisational skills
The beauty of mobile CRM is that you don’t actually have to be that organised to use it!
Not only does it help your clients via excellent customer service, it also helps you run your company, and improve and integrate your procedures.
Mobile CRM options – such as our mobile CRM plugin for MYOB Business Process Software – allow you to integrate your existing accounting practices and business practices with mobile CRM.
If you have staff in multiple offices or staff out in the field they can undertake their accounting, stocks and ordering while on the road. This improves effectiveness and efficiency of your business dramatically.
Improves your sales force effectiveness
If you have sales managers who are constantly on the road, you can see amazing benefits from mobile CRM.
Rather than coming back into the office to process sales, they can do them automatically from location. This means faster processing times for clients, and more time for your sales staff to be out their making sales. Win-win!
In short, every business is constantly looking for ways to improve business practices, customer service, and increase sales. With mobile CRM you can do all three!